Eventful: From Block Parties to Golf Outings

My block party morphed from the traditional potluck into a paid affair.  For the two plus decades I’ve lived here, we alternated one side of the street bringing appetizers and the other bringing entrees.  I’ll admit it was always a gamble, usually resulting in an overabundance of pasta salads. Still, I was shaken when the…

B2C-2B: Events Serve Consumers and Businesses Alike

Our Fourth Annual Community Health and Wellness Fair is this weekend.  We are looking forward to a fabulous event for residents – but we are even more excited about what we created for the business community. On Sunday, April 29 from 11am – 3pm at the West Cook YMCA in Oak Park, the public is…

How Facebook Works

Mark Zuckerburg knows that you live in Oak Park; like kittens, pictures of newly remodeled kitchens and yoga; and follow social justice causes.  Using that information, he can create targeted ads aligned to your interests that will appear in your Facebook feed. So can I. Rest assured that I don’t know it is you and…

Small Town Marketing Gets Personal

One of my best friends would rather shovel manure all day than promote herself and her business to the community. Entrepreneurs are not always the extroverted, always-selling-it caricature you might imagine. Putting yourself out there is a humbling, risky proposition that does not come naturally to everyone.  Living and working in a small town can…