Shop Local: Beyond the #hashtag

We need specific tools to keep the #shoplocal movement going. Viral posts are great but not enough to capture the momentum at the cash register.


It’s Never That Simple

A discussion heretofore meant for Council Chambers just played out entirely on social media.  The business community requested public discussion at Village Hall to present the implications of Cook County’s minimum wage and paid sick leave ordinance, which goes into effect on July 1.  While never officially acknowledged, our request was denied after Facebook lit…

The Communications Challenge

Notwithstanding these weekly three hundred and fifty words, the Chamber of Commerce struggles like all small businesses to send out its message in the manner in which our audience wants to hear it. Newspapers, social media, printed newsletters, email, podcasts, telephone, in-person announcements – there are more options but it is harder than ever.  The…