B2C-2B: Events Serve Consumers and Businesses Alike

Our Fourth Annual Community Health and Wellness Fair is this weekend.  We are looking forward to a fabulous event for residents – but we are even more excited about what we created for the business community. On Sunday, April 29 from 11am – 3pm at the West Cook YMCA in Oak Park, the public is…

How Facebook Works

Mark Zuckerburg knows that you live in Oak Park; like kittens, pictures of newly remodeled kitchens and yoga; and follow social justice causes.  Using that information, he can create targeted ads aligned to your interests that will appear in your Facebook feed. So can I. Rest assured that I don’t know it is you and…

Small Town Marketing Gets Personal

One of my best friends would rather shovel manure all day than promote herself and her business to the community. Entrepreneurs are not always the extroverted, always-selling-it caricature you might imagine. Putting yourself out there is a humbling, risky proposition that does not come naturally to everyone.  Living and working in a small town can…

Maximizing Partnerships Between Nonprofits and For-Profits

Isn’t it fun to write a big check to a terrific organization?  I just had the pleasure of sending a $1,000 donation to Hephzibah, courtesy of the independent retail businesses in the Chamber. Small business is hard, and mom-and-pop boutiques have razor-thin margins.  While many of their owners give personally to charity and generously provide…

Preaching to the Choir

Many organizations spend significant resources marketing to their existing customers.  That is sound marketing practice, as it builds a loyal fan base which will hopefully drive repeat purchases.  Or, perhaps it will entice customers to purchase even more – what marketers call “increased share of wallet.” When developing a marketing and communications strategy, it is…