Valkyries Come For Our Fallen Hero

Val Camilletti deserves all the good said about her in the wake of her passing last week.  She was a tremendous person for her kindness as much as her influence and knowledge. I can only add my own admiration to what already has been said. So let’s talk about Val’s Halla instead. This “little” record…

Preaching to the Choir

Many organizations spend significant resources marketing to their existing customers.  That is sound marketing practice, as it builds a loyal fan base which will hopefully drive repeat purchases.  Or, perhaps it will entice customers to purchase even more – what marketers call “increased share of wallet.” When developing a marketing and communications strategy, it is…

How to Make an Oak Parker Crazy

Three Oak Park women tentatively pivoted before the zero-waste station, studying the signs, sheepishly conferring with each other, plates of garbage in their unsteady grips.  Compost? Recycle? Landfill?  Which fork goes in which?  Do I have to scrape the remains of my pudding into compost before the plastic cup goes into recycling?  Is it even…