How Facebook Works

Mark Zuckerburg knows that you live in Oak Park; like kittens, pictures of newly remodeled kitchens and yoga; and follow social justice causes.  Using that information, he can create targeted ads aligned to your interests that will appear in your Facebook feed. So can I. Rest assured that I don’t know it is you and…

Poaster Helps You Shop Local and Save

It’s here! Poaster is ready for prime time. This Friday, residents will start seeing advertisements on social media, email and print for this new “shop local” app. For a resident consumer, Poaster allows you to connect with local businesses and save money. Using an app on your smartphone, the Poaster website or even through Facebook,…

The Communications Challenge

Notwithstanding these weekly three hundred and fifty words, the Chamber of Commerce struggles like all small businesses to send out its message in the manner in which our audience wants to hear it. Newspapers, social media, printed newsletters, email, podcasts, telephone, in-person announcements – there are more options but it is harder than ever.  The…