Not Every Problem Has a Villain

Businesses close for reasons usually related to profitability. While tempting to assign blame or to suggest mismanagement, cost structure is often the “villain.”

Advertisements

Smaller than Small

Tiny micro-small independent businesses often are too small to benefit from “pro-business” policies and programs. These businesses add community character even if they aren’t economic engines.

Valkyries Come For Our Fallen Hero

Val Camilletti deserves all the good said about her in the wake of her passing last week.  She was a tremendous person for her kindness as much as her influence and knowledge. I can only add my own admiration to what already has been said. So let’s talk about Val’s Halla instead. This “little” record…

B2C-2B: Events Serve Consumers and Businesses Alike

Our Fourth Annual Community Health and Wellness Fair is this weekend.  We are looking forward to a fabulous event for residents – but we are even more excited about what we created for the business community. On Sunday, April 29 from 11am – 3pm at the West Cook YMCA in Oak Park, the public is…

How Facebook Works

Mark Zuckerburg knows that you live in Oak Park; like kittens, pictures of newly remodeled kitchens and yoga; and follow social justice causes.  Using that information, he can create targeted ads aligned to your interests that will appear in your Facebook feed. So can I. Rest assured that I don’t know it is you and…

Small Town Marketing Gets Personal

One of my best friends would rather shovel manure all day than promote herself and her business to the community. Entrepreneurs are not always the extroverted, always-selling-it caricature you might imagine. Putting yourself out there is a humbling, risky proposition that does not come naturally to everyone.  Living and working in a small town can…