Networking for Introverts

“The Chamber?  Isn’t that just a networking group?” Well, first of all, no, it’s not “just” a networking group.  We create a supportive community for small business owners interested in becoming business leaders, learning and promoting their business.  We offer digital and “in real life” products and services to make that happen. Today I wonder…

Renewing Our Point of View

My favorite part of reality tv show “Project Runway” is Tim Gunn’s exhortations to budding designers that they find their “point of view.” One fashion designer might believe the world needs more beauty. Another’s perspective could be there should be no gender differences.  Designers refine and communicate their individual points of view throughout the series…

Small Town Marketing Gets Personal

One of my best friends would rather shovel manure all day than promote herself and her business to the community. Entrepreneurs are not always the extroverted, always-selling-it caricature you might imagine. Putting yourself out there is a humbling, risky proposition that does not come naturally to everyone.  Living and working in a small town can…

Preaching to the Choir

Many organizations spend significant resources marketing to their existing customers.  That is sound marketing practice, as it builds a loyal fan base which will hopefully drive repeat purchases.  Or, perhaps it will entice customers to purchase even more – what marketers call “increased share of wallet.” When developing a marketing and communications strategy, it is…

Mission-Minded March

Mission. Vision. Strategy. Goals. Objective. Purpose.  The management “science” of strategic planning tosses these words about like ingredients in a chopped salad.  DIfferentiating the terms can be confusing but together they describe what you do, why you do it and how you are going to get it done. Although it is more art than science,…

Building Healthy Networks

This month we have been highlighting our Affinity Groups – the member-driven teams organized around a particular industries or interests.  Our Health and Wellness Group is the largest among our four. Health and Wellness meets only three times a year, other than subcommittee work focused on organizing our annual Community Health and Wellness Fair.  Two…