Let There Be Light(s)

Holiday decor in the business districts – seems simple enough, right? Not so much. It requires coordination, collaboration, funding and working electricity!

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It’s Beginning To Look A Lot Like…

Holiday Decor.  It has been one of our most straightforward yet challenging projects this year.  You’ll know in a month if we succeeded. Most retailers count on the holiday season for up to 30% of their annual sales.  The number is higher for small boutiques.  To attract customers, shop owners rely on their own marketing,…

Recruiting Versus Retention

Friends’ stories of dropping off their children at college reminds me of our experience leaving our daughter at The Ohio State University a few years ago. With over ten thousand freshmen coming in each year, they have it down.  Orientation, registration, move-in day – it is one big well-oiled, scarlet and gray machine. More impressive…