Renewing Our Point of View

My favorite part of reality tv show “Project Runway” is Tim Gunn’s exhortations to budding designers that they find their “point of view.” One fashion designer might believe the world needs more beauty. Another’s perspective could be there should be no gender differences.  Designers refine and communicate their individual points of view throughout the series…

If You Have Seen One Chamber…

“If you have seen one chamber, you have seen… one chamber,” goes the industry saying.  Each chamber is unique, molded around the needs, interests and make-up of its particular business community. Although we share the name “chamber of commerce,” chambers are not affiliated with each other.    Nevertheless, it is a real joy for me to…

Your Passion Defines Your Path

My son graduated from culinary school this weekend in a lovely ceremony celebrating the hard work, internships and learning required to earn the title “Chef.”  We are very proud and excited to follow his future career choices in this wide-open, in-demand field. With opportunities that range from restaurant to corporate to small business to health…

How Facebook Works

Mark Zuckerburg knows that you live in Oak Park; like kittens, pictures of newly remodeled kitchens and yoga; and follow social justice causes.  Using that information, he can create targeted ads aligned to your interests that will appear in your Facebook feed. So can I. Rest assured that I don’t know it is you and…

The Communications Challenge

Notwithstanding these weekly three hundred and fifty words, the Chamber of Commerce struggles like all small businesses to send out its message in the manner in which our audience wants to hear it. Newspapers, social media, printed newsletters, email, podcasts, telephone, in-person announcements – there are more options but it is harder than ever.  The…