Preaching to the Choir

Many organizations spend significant resources marketing to their existing customers.  That is sound marketing practice, as it builds a loyal fan base which will hopefully drive repeat purchases.  Or, perhaps it will entice customers to purchase even more – what marketers call “increased share of wallet.” When developing a marketing and communications strategy, it is…

Mission-Minded March

Mission. Vision. Strategy. Goals. Objective. Purpose.  The management “science” of strategic planning tosses these words about like ingredients in a chopped salad.  DIfferentiating the terms can be confusing but together they describe what you do, why you do it and how you are going to get it done. Although it is more art than science,…

Building Healthy Networks

This month we have been highlighting our Affinity Groups – the member-driven teams organized around a particular industries or interests.  Our Health and Wellness Group is the largest among our four. Health and Wellness meets only three times a year, other than subcommittee work focused on organizing our annual Community Health and Wellness Fair.  Two…

Young Professionals Find New Ways to Give Back

As an organization dedicated to providing platforms for local small business, the OPRF Chamber of Commerce encourages subsets of local business people with similar challenges to form “affinity groups.” These teams create peer-led safe spaces for business people with similar experiences and concerns to gather and explore issues, educational topics, and opportunities.  Members learn from…